How to make someone want to talk to you more. And then the conversation can flow on from there. None were started by one person. Instead, everything we touched we killed. In nearly every failed startup, the real problem was that customers didn't want the product. Hogging the spot-light. They're not something you could hand to someone else to execute. It would be too easy for clients to fire them. And we could not believe, and we were telling the Zambians, "Look how easy agriculture is.